At Salt & Strategy
Clarity isn’t just a nice-to-have, it’s essential to your brands success.
Meet
Melissa Stepherson
I've spent my career inside the chaos of growing brands.
I've led brand marketing and creative teams. I've managed and scaled eCommerce businesses. I've seen what happens when messaging is sharp—and what it costs when it's not.
Here's what I know: the best brands aren't the loudest. They're the clearest.
As a StoryBrand Certified Guide, I use a proven framework to help brands clarify their message and position themselves as the guide their customers need. StoryBrand isn't theory—it's structure. It gives you a repeatable system for telling your story in a way that actually resonates and converts.
I founded Salt & Strategy because I'm most passionate about helping brands nail the one thing that makes everything else easier—telling a story that actually connects.
If you've built something worth talking about, let's make sure people hear it.
What is a Storybrand Certified Guide?
A StoryBrand Certified Guide is trained in a proven messaging framework that helps brands clarify their story so customers actually understand what you do and why it matters. The framework positions your customer as the hero and your brand as the guide, cutting through noise with a structure that works across every channel.
-
We're naturally curious—and that leads to discovery. The deeper we dig, the more we uncover what truly matters to your customers and your brand, which means sharper strategy and messaging that actually resonates.
-
Great strategy happens with you, not to you. We work as partners, not vendors—because you know your brand better than anyone, and our job is to help you see it clearly.
-
Clarity is the foundation of everything we do. When your message is sharp, your team aligns, your customers engage, and your marketing works—without the guesswork or waste.
-
Creativity isn't just visual—it's how we solve problems and make decisions. We think differently so your message cuts through, connects, and converts in ways your competitors can't replicate.
What Guides Us
How to Get Started
Schedule a Call
We’ll talk about your brand, your goals, and what’s standing in the way of clarity.
Craft Your Message
Together, we’ll define your message, sharpen your positioning, and create a clear plan that aligns your brand, team, and marketing efforts.
Execute and Evolve
You put the plan into action—we guide, refine, and help you stay clear as you grow.