Bring clarity to your brand.
We clarify your brand story and align your strategy so customers actually get it, and your marketing finally works.
You're spending time and money on marketing that should be working better.
The problem isn't effort. It's clarity.
When your message is muddled, customers don't connect. When strategy is not aligned campaigns don't convert. And you're left wondering what's broken.
Salt & Strategy brings focus. We clarify your your messaging and refine your strategy so customers actually get it, and your marketing finally works.
Led by
Melissa Stepherson
I've spent my career leading brand marketing, creative teams, and scaling eCommerce businesses. I've seen what happens when teams are aligned, strategic, the messaging is clear and what it costs when it's not.
As a StoryBrand Certified Guide, I help brands clarify their story and align their messaging so customers understand, teams gain confidence, and marketing finally works.
Why Salt & Strategy?
Salt & Strategy exists because we know the struggle of a good brand getting stuck in it’s own noise.
They're growing. They're capable. But somewhere between vision and execution, they lost the plot.
Teams can't explain the brand consistently. Customers don't quite get it. Marketing feels like throwing spaghetti at a wall and hoping something sticks.
On its own, salt doesn’t have a complex flavor- it’s neutral… but when added to anything else, it unlocks what’s already there by creating contrast and clarity. You bring the story, we bring the clarity and strategy.
Let’s Work Together
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Messaging Workshop
A personally guided session to clarify your message using a story framework for your brand that customers connect with.
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Marketing Consulting
Together, we’ll clarify your message, craft a story that sticks, and design marketing that attracts and converts built on strategy, not guesswork.